The need for quality primary care has been underscored as a key priority in our health system. With shift of disease burden to non-communicable diseases, the need for comprehensive, continuous and coordinated care is very high.

The fragmented health system that we have in cities make it tougher for the busy urban middle class population to seek preventive, promotive, chronic and episodic care on time. This delayed care seeking quite often has serious consequences with adverse outcomes and higher costs.