ETHOS PSYCHOLOGY was developed from a learning experience from the founding Director Rachel Goh. During the early stages in her career in Psychology she became interested in linguistics and the scientific study of language and its structure through one of her brilliant senior peers. She learnt more about the meanings behind the psychological words, terms and their makeup learning that the words themselves hold the answers.

Did you know, the word "psychology" can be interpreted as "learning of the soul" and has Ancient Greek roots? The syllable "psych" comes from the Greek word "psyche" or "Psykhe" who was the Greek Goddess of the Soul. On the back end, "-ology" is a suffix in the English language (stemming from the Ancient Greek work -logia) meaning "the study of a certain subject". The Greek word "logia" derives from the Greek noun "logos" meaning "speech", "account" or "story" and in another word "learning". Logos comprises of noticing that someone has learnt and understood what you've said therefore it's thought that the logos is complete. In other words, it means that someone has received, noticed and understood what you've said where the message is now known.

Rachel Goh started researching about the historic Modes of Persuasion of ETHOS, PATHOS and LOGOS by Aristotle. Ethos was a word that she'd heard of before to characterise her team spirit when she was on a winning swimming team. ETHOS characterises the spirit of a culture, era, or community as manifested in its attitudes and aspirations. She felt that it was fitting for the private practice and what she hopes to achieve with her professional work as a psychologist.

The tiger represents an extension of her as she was born in the Year of the Tiger and characterises the "eye of the tiger" mindset.

We hope you enjoyed the insights and rationale in the development of ETHOS PSYCHOLOGY not veering too far from its roots.