Bailey Nelson was born from the desire to change the way we view eye care.
To us, there truly is no greater joy than the joy of eye sight. So naturally, the experience of taking care of your eyes should be nothing less than one of life’s great joys! It should be exciting and exhilarating.

Something that motivates and inspires us. It should be a joy, not a chore. A want, not a need. It should be a chance to experiment, play and feel good about ourselves! An opportunity to express who we are - to see well and be seen well.

By removing exorbitant price tags, blah service and compromised options (or joy blockers in our eyes), we’ve been able to bring the joy back to eye care and flip the tired ‘I HAVE TO’ situation into a joyful ‘I GET TO’ moment. We devote ourselves to bringing joy to eye care so you can continue seeing life in the best possible way.