GMA has teamed up with some of Australia’s leading ethnic media specialists to bring inter-cultural assets to our clients. You can extend your marketing reach beyond a mono-lingual customer base with CALD-appropriate strategies that include market identification; translation services that go beyond words to combine language, context and culture; and co-ordinated advertising in ethnic media both here and overseas. Don’t miss the opportunity to address millions of people in CALD markets. Across Australia, almost one-quarter of the population speaks a language other than English. Here in Tasmania, Chinese, Nepalese and Indian round out the top three, outside of English. Online, you can target geographic or demographic markets through programmatic or ODTV, while offline there are more than 200 intercultural print titles, over 100 radio stations and 17 television stations that can deliver your campaigns successfully. Want to hit up Chinese markets through social media sites such as WeChat and Weibo? South-East Asian audiences through Indian mega-music site Gaana? Gray Matters will co-ordinate your ethnic media across a range of overseas media with campaign measurement on impressions/clicks, CTRs, UTMs – you name it.